We help companies
position their brands in customers' minds
for market dominance and profitable growth.
In Their Own Words
Our Unique Contribution, Team & Tools
We help you Unearth your Unique Contribution, Own your Difference and Stand Out in the Mind
in order to
Dominate Your Market and Grow Profitably.
A Focused Positioning Strategy is the Keystone to this end.
The Positioning Theory and the principles and rules surrounding it are Timeless
as they are based on science: the Science of how the MIND works.
Learning these rules of Marketing is easy. However it takes skill & experience to apply them to each case.
That's where we come in to help.
Our Unique Contribution*
Our Unique Contribution is helping brands Unearth their own Unique Contribution, Own their Difference and Stand Out in the Mind by developing
A Focused Positioning Strategy:
the number 1 pre-requisite to ensure
market dominance and profitable growth.
*Unique Contribution: A Unique, Consistent Difference that Cannot be Copied,
at least in THE MIND.
Pioneering Team with more than 25 years of Global & Local Expertise
Meltem Heper is Founder of
RIES Turkey & The Middle East as a
Global Partner of Al & Laura Ries,
The Positioning Pioneers.
Timeless Principles, Model & Tools
Based on Science:
The Science of how the Human Mind Works
Revolutionized Marketing close to half a century ago. Ever more crucial for Survival in the 21st Century.